iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

The skyrocketing price of gold is a matter of concern to the entire gold industry, but even more so for India, which is one of the largest consumers of gold worldwide. Driven by multiple factors, chiefly global economic uncertainties, inflation concerns, and a strong investment demand, these price movements have significant implications for retailers, consumers, and investors in India. In a conversation with Suneeta Kaul, Sachin Jain, Regional CEO, India, World Gold Council, dwells on the impact of high prices, the move towards organized retail in the country, the rising trend of digital gold investment, and more

Under the revamped Gold Monetising Scheme (GMS) which was first introduced in 2015, consumers can deposit as little as 10 g (from previous minimum of 30g). This will aid in lowering the industry’s dependence on imported gold and will foster a better relationship between jewellers and customers

The showroom is themed around the Taj Mahal - one of the Seven Wonders of the world.